Critical Analysis of the Consumer Profile Based on a Marketing Strategy for a Hotel Company in the Triângulo Mineiro Region Aimed at Enhancing Regional Development through Tourism

Abstract

The marketing plan uses various tools and strategies to deeply understand the customer, the product and services, competitors, and the internal and external factors that directly and indirectly influence cost and demand. This allows the company to be directed towards achieving its objectives and goals. The application of the marketing plan anticipates impacts such as: increased revenue, expansion of the customer base, and increased tax collection for the city. This article aims to develop a marketing plan for a hotel that positively impacts regional development, using marketing management and planning tools.